The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the ’60s. AMC’s award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
The Real Mad Men
Author Andrew Cracknell looks beyond the "Mad Men" cliches with personal accounts of the most influential decades in advertising history. A former creative director at top agencies, Andrew interviewed more than 50 legends of the time, that did in fact include sex, drugs and 3 martini lunches.